Hebrew Free Loan
What Makes them special:
HFL Detroit is the most professional, well-connected free loan service for Jews in Michigan.
What made them come for copy:
HFL had plenty of money to lend and wanted to show the frum community in Detroit that borrowing from HFL could help them when they’re stuck.
The Project:
An ad series describing the life scenarios in which people typically reach out for a loan — in a way that resonates with frum people. HFL also had frum borrowers reach out to their friends and tell them how the free loan helped them start businesses and get out of financial tight spots.
The Results:
HFL Detroit saw a significant increase in loan applications from the frum community.
“Chani took a deep dive to really understand our organization and the sensitivities of our target market. THAT was the key to creating an ad series that spoke to the Orthodox Jewish community and opened up awareness of our services.”
David Contorer
Executive Director, Hebrew Free Loan Detroit